Overview
Swift Choice Limited is a well-established linen hire and laundry services provider based in London, with over 10 years of experience in the hospitality sector. The company is a member of the NLG, the UK Housekeepers Association and the TSA, serving a wide customer base including hotels, restaurants, healthcare facilities and leisure operators.
The Challenge
Swift Choice faced operational inefficiencies driven by:
- Inaccurate chemical dosing, leading to inconsistent wash results
- Extended cycle times and elevated temperatures required to compensate and maintain wash quality
- A lack of service and support from the incumbent supplier
These issues resulted in increased energy usage, longer processing times and reduced overall productivity.
The Solution
WSI introduced a tailored solution involving:
- Installation of reliable, innovative commercial chemical dosing equipment with an online monitoring platform
- Use of test kits for accurate, measurable control of chemical dosing on laundered textiles and wastewater
- A review of wash programmes to streamline efficiency and improve wash quality
This enabled:
- Precise and consistent chemical dosing
- Optimised wash processes and wash quality
- Reduced dependence on higher temperatures and longer cycles
The Results
Lower Energy Consumption
Analysis comparing pre- and post-installation data shows gas consumption reduced consistently by ~20% when washing the same volume of textiles, because cycle times are now shorter and run at lower temperatures.
Shorter Cycles and Greater Capacity
87% of wash cycles in use have now been reduced in time by 37%, achieved by removing some prewashes, excessive cycle times and extra rinses.
Across the majority of wash cycles, that reduction saves 367 hours in a month — the equivalent of 881 additional loads processed within the same timeframe, hugely increasing wash capacity.
Improved Wash Quality
- Significant reduction in rejects and yellowed items
- Consistently high wash quality
- Improved operational confidence and reliability
In Their Words
“Wash quality has improved drastically. The results are much better now.”
— Natalia, Laundry Manager
“We’ve noticed everything is much more efficient now.”
— Tharwat, Director
“We’re getting through work much quicker and the wash quality is better.”
— Bassam, Director
The Impact
The implementation of WSI’s dosing and monitoring solution has transformed Swift Choice Limited’s laundry operations. The business has achieved:
- ~20% reduction in gas consumption
- 37% shorter cycle times across 87% of wash cycles
- 367 hours saved each month, equivalent to 881 additional loads
- Improved wash quality and fewer rejects
Swift Choice now operates more efficiently, more cost-effectively and to higher service standards, reinforcing its position as a leading laundry provider in the London hospitality sector.
